Each generation brings its own unique tastes and trends. Along with these new interests also comes a need for operators to modernize and accommodate a changing customer base. The millennial generation, the demographic born between the early 1980s and the early 2000s, is making a big statement in the foodservice businesses today — with their wallets serving as their voice.
Media has a massive effect on this age group and is even instrumental in how some trends develop. “Blast media,” “flash savings” and “fast pass” are all buzz words we hear today that resonate with this audience. Millennials, sometimes referred to as the “grab ‘n go” generation, have influenced and created a new foodservice culture. It is a wise business decision for operators to understand and cater to this culture.
A previous post addressed a primary trend called “Simple and Real” that includes fresh, safe, healthy, wholesome, ethical and easy-to-understand food practices. Let’s discuss this new trend and how it applies to millennials:
All of these new trends together give you an accurate picture of the kind of values that attract millennial customers today. Operators who build menu choices with fresh, flavorful ingredients will attract more business from this generation than those who don’t. Taking into account millennials’ needs and desires for healthier, more conscientious options can be the difference in the success of a fine dining restaurant, delicatessen or fast food chain. Millennials are certainly a visual group as well, so packaging and displays also play a primary role.
Here are some ideas for attracting millennials to your establishment:
Today’s foodservice trends can be an exciting yet challenging venture for operators. Understanding your millennial customers and what they desire when it comes to convenience and food quality can boost your business. Don’t be afraid to try something new — go out there and get into the mix!
Chef Steve D’Angelo
Unified Brands Corporate Chef