Unified Brands

News & Insights


VICKSBURG, MS (February 3, 2022) – Unified Brands, a leading manufacturer of foodservice equipment, is pleased to announce their partnership with BSE Mid-Atlantic as representatives in Virginia, Maryland, and DC (MAFSI territory 5). The partnership extension became official on January 17, 2022.

“We’re thrilled that BSE Mid-Atlantic was eager to represent Unified Brands in this additional territory,” said Mark Lang, Unified Brands Vice President of Sales – East Region. “As our current representative partners in MAFSI territories 2, 3 and 4, BSE has a proven dedication to and long-standing knowledge of the Unified Brands product portfolio. Their new Mid-Atlantic branch makes them a perfect fit for this territory extension, and we know they will be an excellent resource for local customers.”

BSE Mid-Atlantic is an extension of the BSE rep group family, which collectively stretches the eastern coastline from upstate New York to Virginia. Their full team consists of 16 sales reps, 7 chefs and 6 distribution specialists. The Mid-Atlantic team will host local customers in their new Hanover, MD, and Mechanicsville, VA, partner test kitchens. BSE also offers a mobile training experience in MEL, their mobile equipment lab. They have been a resource to the foodservice industry since their inception in 1925.

About Unified Brands:

Unified Brands and its Groen, Randell, Avtec, Power Soak and CapKold product lines have leading industry positions in cooking equipment, custom and standard refrigeration, continuous motion ware washing systems, conveyors, ventilation, utility distribution, cook-chill, and meal delivery systems. Unified Brands is headquartered in Vicksburg, MS, with manufacturing operations in Vicksburg, MS, and Weidman, MI. Unified Brands joined the Electrolux Professional portfolio in December 2021.

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